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Manager, Paid Social, Creative Direction / Art Direction

May 30, 2026

<h2>About the Role</h2><p>As the Manager, Paid Social at Old Navy, you will lead the creative direction for mid- and lower-funnel paid social campaigns—balancing brand storytelling with conversion-driven creative. You will partner closely with Brand + Value Marketing, Growth, Media Shared Services (MSS), and the broader Old Navy Creative team to develop high-performing, platform-native work that drives engagement and demand.<br><br>You will define creative direction, guide testing strategies, and ensure all output is optimized for performance across platforms like Meta, TikTok, Pinterest, and YouTube—while staying grounded in Old Navy’s brand voice and seasonal storytelling.</p><h2>What You'll Do</h2><ul><li>Lead creative direction for paid social campaigns across Meta, TikTok, YouTube, and emerging platforms, with a focus on mid- and lower-funnel objectives (conversion, traffic, retargeting)</li><li>Partner with Growth and Media teams to develop creative testing roadmaps (hooks, messaging, formats, offers, audiences)</li><li>Translate performance data and insights into iterative creative strategies, continuously improving output based on results</li><li>Develop modular creative systems and frameworks that enable rapid production of asset variations at scale</li><li>Guide and direct the Paid Social Designer to execute high-quality, high-volume creative aligned to platform best practices</li><li>Balance brand consistency with performance needs, knowing when to push into more native, UGC-style, or offer-driven creative</li><li>Partner with Old Navy’s broader Creative team to align on seasonal campaigns, ensuring paid social extensions feel cohesive but optimized for performance</li><li>Present creative direction and performance-informed recommendations clearly to cross-functional partners</li></ul><h2>Who You Are</h2><ul><li>6+ years of experience in art direction or design, with a strong focus on performance marketing / paid social</li><li>Deep understanding of platform-specific creative best practices (Meta, TikTok, Pinterest, YouTube, etc.)</li><li>Proven ability to develop high-performing paid social creative, including iterative testing and optimization</li><li>Experience partnering with Growth/Media teams and using performance data to inform creative decisions</li><li>Strong leadership skills with the ability to guide designers and collaborate across cross-functional teams</li><li>A balance of conceptual thinking and hands-on execution</li><li>Ability to operate in a fast-paced, high-volume environment with tight timelines and evolving priorities.</li></ul>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...