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Product Marketing Director

May 29, 2026

<div class="content-intro">About us Intellum is the leader in corporate education technology and powers the largest, most successful customer, partner, and employee learning programs in the world. Large brands and fast-moving companies like Google, Meta, Amazon, Walmart, Xero, Atlassian, Mailchimp, Airbnb, Stripe, and TikTok rely on Intellum to engage and educate the audiences they touch. We have always been a “remote first” company and are proud to have team members located all over the world. We value Curiosity, Creativity, Perseverance, and Kindness and strive to demonstrate these core values every day. Our culture is very important to us. We invest in our people in fun and exciting ways, including personal development budgets and an annual all-company retreat that is focused less on work and more on human connections. We are in growth mode, and our “smart growth” approach ensures that we will continue to scale our company effectively. </div> Intellum is growing product marketing into a function that matches the depth of our product and the sophistication of our customer base. AI is reshaping where and how learning happens: inside products, in the flow of work, across the customer relationship. Companies are deciding right now what modern learning looks like, and the Director of PMM decides how Intellum leads that conversation. The Director partners directly with the CMO, CEO, and VP of Product. AI runs through the operating model: agents handle continuous monitoring, synthesis, retrieval, and asset maintenance through systems the Director architects. <h3> Responsibilities:</h3> <ul> <li>Own positioning, narrative, and category strategy for a category being rewritten by AI in real time.</li> <li>Build dynamic, AI-powered enablement systems (such as shared sales workspaces with retrieval and automated win/loss synthesis) rather than static one-off assets.</li> <li>Decide what stays human and what becomes an agent. Architect the prompts, retrieval, and automation that let the team operate at a scope a traditional PMM org can't match.</li> <li>Run voice of customer as a continuous function. Work directly from raw inputs (sales calls, customer interviews, product demos, win/loss conversations) and turn unstructured signal into positioning and enablement. Output is a living view of why we win, why we lose, and what's changing.</li> <li>Operate competitive intelligence as an always-on monitoring system that updates downstream assets as competitor inputs change.</li> <li>Partner with the VP of Product on pricing and packaging for the up-market and executive buyer motion. Test changes against deal size and win rate.</li> <li>Build sales enablement with reps in their selling motion. Measure on usage and revenue impact, kill what doesn't get used.</li> <li>Work directly with the CEO to capture and systematize his product and market expertise into usable internal frameworks and external positioning.</li> <li>Partner with the VP of Product on launches: position capabilities before they ship, then close the loop from market reception back to product priorities.</li> <li>Run experiments with hypotheses, success criteria, and kill criteria. Report results, including the ones that didn't work.</li> <li>Performs other duties as assigned.</li> </ul> <h3> Required Skills/Experience:</h3> <ul> <li>6+ years in B2B SaaS product marketing, including 2+ at senior IC or director level. Years matter less than what you've built. We will trade tenure for evidence of an AI-native function you operated.</li> <li>Built and operated an AI-native marketing or product marketing function where agents do real work, not just sit alongside the human as assistance. You can describe what you built, what it replaced, and what broke along the way.</li> <li>Worked directly with a technically deep founder or product leader and kept pace with their cycle. You know how to extract their thinking and turn it into market-facing assets without losing the substance.</li> <li>Communicate at the API, architecture, and integration level fluently. Can shift register from practitioner to CIO without watering either down.</li> <li>Set pricing and packaging in fragmented or category-undefined B2B markets, including changes you can point to as moving deal size or win rate.</li> <li>Run voice of customer and competitive intelligence as continuous, system-driven functions, not quarterly projects.</li> <li>Operate cleanly inside multi-stakeholder executive alignment (CMO, CEO, Head of Product). You know when to force a decision and when to bring three options.</li> <li>Comfortable with messy primary data. Not dependent on someone else synthesizing it first.</li> <li>Occasional travel for company events and customer engagements.</li> <li>Available consistently across multiple U.S. time zones.</li> </ul> <h3> Preferred Qualifications:</h3> <ul> <li>Built or contributed to a product marketing function at a PE-backed SaaS company, ideally one going through an up-market motion or category repositioning.</li> <li>Background in learning, customer education, employee development, or developer relations. You understand why learning inside products is different from learning as a separate destination.</li> <li>Shipped a category-defining narrative that moved analyst coverage, won a head-to-head competitive cycle, or repositioned a company against a larger incumbent.</li> <li>Hands-on with the current generation of agent frameworks, retrieval systems, and prompt orchestration. Can talk shop with engineering, not just describe outcomes.</li> <li>Experience working with PE operating partners and boards. Comfortable with quarterly board narratives and the scrutiny that comes with them.</li> </ul> <h3> Education:</h3> <ul> <li>Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience</li> </ul> What the Interview Process Looks Like We like to keep things thoughtful, conversational, and useful for both sides. Our goal is to get to know how you think, how you operate, and what it would feel like to work together. Here’s what you can expect: Step 1: Recruiter Conversation We’ll talk through your background, what you’re looking for, why Intellum might be interesting, and answer any early questions you have. Step 2: CMO (Hiring Manager) Conversation Next, you’ll meet with the CMO to dig deeper into the role, the business, and how your experience maps to what we’re building. Step 3: CXO Conversation If things are clicking, you’ll meet with our CXO to talk about customer experience, market positioning, cross-functional partnership, and how Product Marketing can help shape the way we show up in the market. Step 4: COO Conversation From there, you’ll meet with our COO to discuss business priorities, operating rhythm, and how this role can help drive clarity, alignment, and growth across the organization. Step 5: Working Session with VP of Product + CEO + CMO Last up is a live working session with our VP of Product and CEO. We’ll walk through a real-time Intellum scenario together and ask you to reason through the problem live. We’ll also ask you to bring a few examples of work you’ve actually built, shaped, fixed, and learned from. That could be a system diagram, a sales enablement workspace, a positioning framework, a voice-of-customer output, a launch plan, or another example that shows how you operate. We’re interested in how you think, ask questions, structure ambiguity, connect product, market, customer, and revenue realities, and how you can show the real work behind the story. <h3></h3><div class="content-conclusion">BENEFITS <ul> <li>Medical - 100% of employee premiums for selected individual plans</li> <li>Dental - 100% of employee premiums covered</li> <li>Vision - 100% of employee premiums covered</li> <li>LinkedIn Learning</li> <li>401(k) plus matching (US Based Only)</li> <li>Unlimited PTO</li> <li>Calm subscription</li> <li>Annual Company Retreat</li> </ul> Intellum is an equal-opportunity employer. We're committed to building an inclusive team that celebrates diversity in people, perspectives, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We encourage you to apply for an open position and if you have questions about whether or not your job experience and skill set meet the requirements for a specific role, reach out to us directly at careers@intellum.com. If you are an individual applying from CA, NY, CO, CT, MD, NV, or RI, please reach out to careers@intellum.com to inquire about specific pay ranges. </div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...